Internet dating market

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Here was the result: The cynic’s view of dating sites was proved to be, to some extent, accurate.

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alone, the prospect of choosing between them can seem as overwhelming as finding “the one” amongst the approximately 41 million Americans who have tried online dating.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.While dating behemoth Tinder goes from strength to strength with its ruthlessly aesthetic swiping system, many dating site users have grown weary of sifting through endless dubious candidates for any potential diamonds in the rough.Christian Rudder, founder of Ok Cupid is unashamed to admit that running a dating site requires an element of trial and error, and that in the development stage “most ideas are bad”.Mintel’s research also analyses consumers’ motivations for using online dating websites, as well as the remaining barriers for those who have not looked to find a partner online.

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