This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.USP: Friends write the daters’ profiles for them, so you get to hear all about your potential date from the people who love them most, plus your BFF can sell you so you don’t have to write a cringe-worthy profile about yourself. Guardian Soulmates Dating profile: Lefty creatives, mostly from Hackney. Anecdotal evidence provides that numerous couples and friends have met through the site.URL: Putting a price on love: A minimum of £13.17 a month. Slim; chances of having sex are much higher, though. 98 per cent ‘freelance graphic illustrators’ aged under 40. USP: A generally highbrow gaggle of intelligent, liberal-minded folk.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.e Harmony is another massive player, with 3 million users signed up.But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps.Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.Happily, as many singles in London are discovering, there is a place where it's easier to look for love: online.